Every day, in every situation, people communicate through their own thinking and motivation patterns.  It has been discovered that these patterns are expressed unconsciously in the structure of the language that people use to communicate.

Language and Behavior Profile Analysis (LAB Profile®) is a specific process that provides a very accurate understanding of:

• how people get motivated, stay motivated, and become de-motivated,
• how they process information, and
• how they make decisions.

This information can be usefully applied to individuals, groups and corporate situations. It can be a very powerful addition to the hiring process as well as in dealing with employee performance issues.

In addition, the information can be effectively used to analyze all types of media to determine their effectiveness in reaching the desired audience.