Language and Behaviour Profile Analysis can be used in a wide variety of business and corporate situations.
Here are some of the more common Uses
Identifying, Attracting, and Keeping the Ideal Client or Customer
Without clients or customers your business simply isn’t! You have some right now but you are engaged in a constant effort to get more and keep the ones you have. Would it be worth it to your business to be able to do a better job at attracting and keeping clients and customers? Do you really know who your ideal customers are? More importantly do your customers know who they are? Are you attracting the wrong types of clients?
LAB profile analysis provides clear, simple, actionable answers to these questions. If your current marketing efforts aren’t producing the results you want, or you want to develop a new marketing effort LAB profile analysis will provide you the key answers you need to make your marketing more successful.
Process
A Motivational Traits and Influencing Language Analysis is conducted for your ideal client or customer. The influencing language is compared to current or proposed written, oral/verbal, and visual marketing material. Recommendations are made on how best to use and incorporate the influencing language in marketing materials to match your ideal client’s needs. The report can also be used to analyze store layouts, product placements, colour schemes, logos, visual images and much more.
Hiring/Selecting Job Candidates
Making the wrong choice in hiring an employee can be a costly and damaging business decision. LAB Profile techniques can be used to reduce the risk of hiring the wrong person for the job.
Process
A LAB profile of the position is developed by interviewing appropriate managers and supervisors. The agreed profile becomes part of the hiring process evaluation.
(Note: A LAB profile should never be used as the sole basis for employee hiring or termination.)
Candidates are given a LAB profile interview. The results of the interviews are analyzed and a report is provided to management on how the candidates align with the agreed position profile. Because the agreed profile is of an ideal candidate it is unlikely that any candidate will match it completely. Therefore, based on the variances from the ideal candidate profile the report will also make recommendations on what the candidate and business would need if that candidate were hired.
Employee Counseling
Often employees are labeled as a problem but there is no clear identification of the real nature of the problem. The most common description is that they simply don’t fit. However terminating problem employees can be costly and difficult. LAB profile analysis can help a business identify the precise nature of an employees’ problematic behaviour and suggest measures that a business can take to help rectify the situation. These measures could be the difference between retaining a loyal, motivated, and productive employee versus letting go a disgruntled individual. The impact on the business can be enormous.
(Note: A LAB profile should never be used as the sole basis for employee hiring or termination.)
Process
A LAB profile of the position to be filled is developed by interviewing appropriate managers and supervisors. The agreed profile becomes the basis of the evaluation. A LAB profile for the employee is developed
A LAB profiles for the appropriate people the employee interacts with are developed.
The Profiles are analyzed and a report is provided which outlines areas of mismatch that are creating conflict and recommendations are made for making changes to reduce or eliminate the conflict.
Team Composition and Development
Teams are an important part of business. If they are not functioning well then business can be adversely affected. Or a team may need to be formed for a specific project. If the team is not successful then business will be impacted. Or you may need to add a new member to an existing team. How do you select the most suitable person? How do you adjust a team that is already in existence or form a new one for success? Language and Behaviour Profile Analysis can provide powerful answers to these questions.
Process
A LAB profile of the ideal group is developed by interviewing appropriate managers, supervisors, and group members. The agreed profile becomes the base line for the process.
Group members are interviewed and a LAB profile is developed for each one. A matrix of the group members or potential members profile preferences is presented against the ideal group. The group composition can be adjusted and potential group dynamic problems can be identified and changes made.
Book a call to discuss how LAB Profile Analysis techniques can help your business.
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